Air Greenland shortlisted for the European Excellence Awards
With the customer club Club Timmisa as its focal point, Air Greenland has once again garnered international attention for its digital and customer-facing initiatives. Most recently, this has happened in the category 'Data Driven & Automated Communications' in connection with the European Excellence Awards 2021.
This year, the jury had more than 800 projects to choose from, which have now been whittled down to five in each category, and in December the winners will be announced.
Once again, we just have to take our hats off to our Greenlandic friends, who in recent years have worked purposefully with digital transformation and who with a completely new customer-centric approach have achieved convincing results.
Behind the success lies a well-developed data ecosystem with fluid data in real time. Here, Microsoft Azure Servicebus is the heart that sends relevant data around Air Greenland's data ecosystem. All platforms subscribe to relevant changes from CRM, Amadeus ticketing system, Marketing Automation and other special systems, apps and portals, and as soon as these are in circulation, this is executed.
For the individual customer, this means that he or she is only presented with information that is relevant to the specific trip, destination and/or the customer's personal preferences in general. For Air Greenland, this means that a large number of automated customer touchpoints have now been activated – before, during and after the trip.
Get one step ahead of everyone else
Sign up for our newsletter.
Thank you for your interest in NexusOne. We look forward to sharing more of our world with you, and through our newsletters provide inspiration on how to get a digital step ahead of everyone else.