CHALLENGE

The Danish Cancer Society, one of Denmark's largest and most important NGOs, works to reduce the number of cancer cases, increase the survival rate and improve the quality of life for cancer patients and their relatives. The organization is financed almost entirely by collected funds, with 97% of the income coming from the population and 3% coming from the public sector. This makes effective and personalized communication crucial to their success.

The Danish Cancer Society's older marketing automation system had become a challenge. The system, located on its own servers and near end-of-life, could no longer meet the organization's demands for modernity and scalability. Therefore, a great need arose to implement a new system and develop a new cloud-based platform that could ensure data management far into the future.

SOLUTION

Replacing a business-critical system requires planning and precision. Through thorough analysis, needs, wishes and goals were carefully uncovered. The result was a detailed roadmap that outlined both the target architecture and the delivery method. The new solution consisted of several sub-elements, each representing milestones in the project.

By implementing Agillic as the new marketing automation system, the communication efforts were rethought and streamlined. This supported the Danish Cancer Society's high level of ambition for more data-driven and personalized communication.

To support a flexible and scalable infrastructure, we established an event-based integration structure located in Azure. This approach ensures that data is updated in near real-time and distributed securely across all relevant systems.

Integrations were implemented with the CRM system, the website and the telemarketing system, which made it possible to exchange and enrich data, send out communication and perform other business-critical tasks. This created synergies across the organization's many departments and focus areas.

RESULT

This comprehensive digital transformation is not only a modernization and future-proofing of the Danish Cancer Society's technological foundation.

The solution also meets the diverse and evolving needs of their members, donors and other stakeholders. The project has thus strengthened the organization's ability to communicate effectively and personally with all their target groups.

Deep understanding of existing and new target groups, as well as data-driven communication are crucial for creating valuable relationships and thus turning passive followers into engaged members.

New members and donors, as well as strong loyalty, are essential for the Danish Cancer Society's continued work, growth and success.