Go live cake to Danske Shoppingcentre

There was 'Go live' cake for everyone at Danske Shoppingscenter's head office in Taastrup yesterday. After more than 2 years of intensive cooperation, we were able to – yes – go live with a new benefit concept, which is now and in the coming weeks being rolled out in all of DSC's 18 shopping centres and thus offered up to 78 million annual visitors.

Yesterday's successful launch is a milestone in DSC's digital journey of delivering unique customer experiences while creating a strong digital platform across all DSC shopping centres. Until now, websites, apps and marketing communication have been decentralised in the 18 centres, tied up in a wide range of local and individual solutions – without context.

That is a thing of the past now – with a new data-driven IT architecture, a new website platform, new functions and a new benefit program/concept. In short: Better experiences for customers and a unique insight into data for DSC via an advanced Business Intelligence set-up.

It is a pleasure to work with the team at DSC. With CCO Anni Thøgersen in the lead, we are challenged to the limit, we love that! And always with great respect for the professionalism and sparring our team has brought into the process. Thank you for that.

And while we're on the subject of good collaboration – we also take our hats off to Journeywise and Emplate. It's great to share skills and services and together create completely new opportunities together for Danske Shoppingcentre.