Case
First step of a comprehensive benefits program launched in 2022
Supplies:
Concept development, Project management, CRM and Digital customer portals.
Challenge
With data placed in a decentralised manner in 18 shopping centres, with no coherence across the board, and with a large number of local and individual partners in these areas, Danske Shoppingcentre had an overall expensive solution with local websites, customer apps and individual email marketing set-ups, and an untapped potential in developing a common digital strategy and establishing a new common customer-oriented platform as a starting point.
Against this background, Danske Shoppingcentre (DSC) wanted to create a digital benefit concept and a data platform based on coherent data sources that would enable data-driven, commercial and customer-oriented decisions that would ultimately provide the best possible customer experience.
"The process has been so intense and important to us that it has been crucial that we share a set of values. We have pushed each other to the limit, and when it comes to that, the human, decency, really comes into play. "
Anni Thøgersen, CCO
Danish Shopping Centres
Solution
NexusOne has been the lead architect on the preparation of a digital roadmap, benefits concept, points engine, design and development of 18 center websites, data platform and IT architecture.
Result
A completely new data platform, a CRM platform, an Agillic marketing automation set-up, a central website solution, deep integration to benefit concept apps and stores in the centers have been developed, as well as BI and reporting.
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